The Trouble with Blog Headlines

The Canyons Resort in Park City. Location of the Evo Conference 2011.

Recently, I attended an informative and uber-cool event in picturesque Park City, Utah.  Evo Conference: The Evolution of Women in Social Media many talented women (and men) in social media were there. Many of them have blogs. Some write more than a few blogs (that just makes me tired). I learned a lot about using social media, working with brands, building a better blog, and how to make vlogs that won't stink. (A "vlog" is short for video blogging. One of the presenters for that session was Jenny on the Spot...vlogger extraordinaire. Check her out here).

Me and vlogging sparkle star, @jennyonthespot at #evoconf.

One of the sessions I went to was led by three smartypants editors of BabyCenter (find them on Twitter @BabyCenter). They taught us how to write better and nurture our blogs so they can grow. They were knowledgeable, approachable and adept — filling our heads with lots of useful information on how to get better at our online craft.

Here is a handy checklist the staff from BabyCenter shared with us for writing better blogposts:

• Headline: Write a compelling and understandable headline. Keep it short and tight (5 to 7 words). Use trending terms when possible (You can find trending terms here.) Some great clickable headlines the editors of BabyCenter suggested started with these words or phrases: how to..., the worst..., the best..., the trouble with..., easy..., top....
• Compelling: Engage your readers. To inspire comments, finish your post with a question asking for their perspective.
• Photo: Upload a great photo (or photos) to illustrate your post. Make sure you include a caption, photo credit, link, and alt text when possible.
• Links: Check your links to make sure they're working and linking to the correct pages. If there are opportunities to link to fellow blogger or a past link of your own, do it!
• Tags: Use Google AdWords to develop a list of key words and trending terms when possible.
• Spell Check: Don't simply trust your computer or blogging platform to check for proper spelling. Double check all proper nouns and word usage. Common misspellings the electronic spell-checker won't catch: its, it's; to, too, two; their, they're, there; your, you're.
• Punctuation: Do all sentences end with punctuation? Make sure you're not over using exclamation points. My own personal rule of thumb is one exclamation for every 500 words. When you use them sparingly, they have more punch.
• Read aloud: Right before you post, read your writing out loud to yourself. This will help you catch typos and grammatical errors that might confuse your readers.
• Promote: Post your content on Facebook and Twitter. Give your story a thumbs-up on StumbleUpon. Pinterest your post. Start a thread about your post in online communities. Email a link to your story to competing blogs so they can include it in a similar story. Don't be shy.

What a treat! Meeting Elmo at the Evo Conference 2011.

In other news...and because I want to brag...I met Elmo at the Evo Conference!

Want more details about the Evo Conference? Check out this very thorough conference wrap-up blog by Laurie, the Tip Junkie and another social media babe.

Hope to see you at Evo Conference 2012 — registration is open now!

Blogging: Today's Version of the Mixed Tape

For those of you asking, "What's a mixed tape?" I'll enlighten you. Back before there were iPods, there were these shiny plastic things called CD's that held music on them...and before that, everyone used plastic rectangles with black tape running from one spool to the next inside of them. Those things were called cassette tapes and, when they weren't melting on someone's dashboard, they were put inside something kind of like an iHome to play whatever you had previously recorded on them (sort of like a playlist on your iPod). Weird, right?

Recently I was cleaning out my basement and found a duffle bag full of mixed tapes I didn't have the heart to throw out. There were a few from high school friends and one or two from my sister, but most were from past boyfriends. They had titles like, Remember When, Missing You, Our Summer Songs, and Songs for a Girl Named Pam, and other cheesy lines like that. 
 
While reminiscing about that bygone trend of throwing a bunch of similar, mostly unrelated, songs onto a tape, I realized something. Blogging is a lot like making a mixed tape. We put our ramblings onto this thing called the internet in hopes that someone, somewhere will read them. Since I have a whopping 40+ "followers" of my blog, I'm sure this post will be read by maybe two people. Then, it will be archived in the internet duffle bag where all mediocre blog posts go. Much like a mixed tape. 

When we look back twenty years from now, we'll probably ask each other, "remember blogging?"

Here's one of the songs from my 80s mixed tape collection. I like the high-tech graphics in this video and the dog wearing sunglasses. I'm not sure what this girl is building either...a bomb? a double coffee pot? Feel free to pass it along or add it to your play list.

How to Become Wildly Successful via @PeterShankman

Peter Shankman, the founder of Help A Reporter Out, an online source for journalists and a great tool for people (or businesses) trying to get press, has been an entrepreneur since the day he had to leave college. His money ran out and he had to drive across the country from sunny California to New York City, his hometown. His story is astounding, wacky, and miraculous. He shared his tips on social media, building a following and becoming wildly successful while visiting Salt Lake City and I had the opportunity to attend.

Here is how he built Help A Reporter Out and how you can build something big, too:

1. Transparency. Be real. Be honest. Deal with everything as fast as you can. When you're transparent, you'll shut down problems and make everyone accountable for their actions (including you!).
2. Relevance. Give your audience what they want — how they want it. How do you know what your audience prefers to receive their information? Ask them. Find out more about your audience/customers than anyone else in the business and treat them well.
3. Brevity. The world has a shorter attention span than ever now. You only have 140 characters or 2.6 seconds to work with, it seems. Learn to write. Shankman says, "You will be eliminated if you don't know how to write."
4. Top of Mind. Stay in touch with your audience and be nice. Take a page from Barry Diller a broadcasting exec responsible for the success of  Paramount, Fox and USA Broadcasting. Diller made a habit of calling 10 people every day, just to say "hello" or find out how they were doing.  If you make your conversations 80% about the other person, you'll go much further than if you talk about yourself incessantly.

The most interesting part of Shankman's whole presentation was that he moves with the deliberation of a man with a plan, but acts as if it all his success just magically happens. The key to that is his theory of backup plans. He proposes that rather than have a backup plan for failure, we have a backup  plan for success. What's your backup plan? What kind of success will you create?